Economics

The Tangled Web of Rotring

One of the more famous brands in the enthusiast pen and pencil world is Rotring (often spelled out as “rOtring”). But figuring out the history of Rotring reveals a somewhat tangled web. Perhaps it is no more tangled than any other modern company, but Rotring’s corporate changes have had notable impacts on its popular products so it’s a more interesting company to dig into than most.

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