Taxonomy: the Uncompetitive Brands
In case you’re new to the blog, recently we’ve had a series looking at the competitiveness of brands in the FP market. The first post introduced the… Read More »Taxonomy: the Uncompetitive Brands
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Taxonomy: the Competitive Brands
This post is the third in a four-post series looking at the competitiveness of brands in the FP market. If you haven’t read the other… Read More »Taxonomy: the Competitive Brands
Taxonomy: the Disrupters and the Innovators
Building on Friday’s post about the four different classes of competition in the FP market, today we’re going to have a detailed look at the first… Read More »Taxonomy: the Disrupters and the Innovators
Brand Analysis: Twsbi
After all of the positive feedback for my post on Goulet Pens (thanks guys!), I’ve decided to keep this going as a series and even expand it… Read More »Brand Analysis: Twsbi
Brand Taxonomy
Sometimes in academic and professionals journals, you’ll come across articles that focus on taxonomy; it’s not a word I’ve ever encountered outside of academia, but… Read More »Brand Taxonomy
Esterbrook Pens Brand Review
At the risk of jumping onto a bandwagon, I wanted to share some of my thoughts on the controversial relaunch of Esterbrook Pens. This has really… Read More »Esterbrook Pens Brand Review
Retailer Analysis: Goulet Pens
In previous posts, we’ve discussed when people decide to buy a pen, how retailers compete against each other, the sorts of strategies they can use, and the range of products… Read More »Retailer Analysis: Goulet Pens
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