Taxonomy: the Uncompetitive Brands
In case you’re new to the blog, recently we’ve had a series looking at the competitiveness of brands in the FP market. The first post introduced the… Read More »Taxonomy: the Uncompetitive Brands
Taxonomy: the Competitive Brands
This post is the third in a four-post series looking at the competitiveness of brands in the FP market. If you haven’t read the other… Read More »Taxonomy: the Competitive Brands
Taxonomy: the Disrupters and the Innovators
Building on Friday’s post about the four different classes of competition in the FP market, today we’re going to have a detailed look at the first… Read More »Taxonomy: the Disrupters and the Innovators
Brand Analysis: Twsbi
After all of the positive feedback for my post on Goulet Pens (thanks guys!), I’ve decided to keep this going as a series and even expand it… Read More »Brand Analysis: Twsbi
Brand Taxonomy
Sometimes in academic and professionals journals, you’ll come across articles that focus on taxonomy; it’s not a word I’ve ever encountered outside of academia, but… Read More »Brand Taxonomy
Esterbrook Pens Brand Review
At the risk of jumping onto a bandwagon, I wanted to share some of my thoughts on the controversial relaunch of Esterbrook Pens. This has really… Read More »Esterbrook Pens Brand Review
Retailer Analysis: Goulet Pens
In previous posts, we’ve discussed when people decide to buy a pen, how retailers compete against each other, the sorts of strategies they can use, and the range of products… Read More »Retailer Analysis: Goulet Pens
Lamy 2000 Fountain Pen Review
Virtually without fail, whenever a post appears on reddit seeking advice with a new pen, there’s one which ends up being recommended regardless of the… Read More »Lamy 2000 Fountain Pen Review
The Visconti Homo Sapiens
Undoubtedly one of the most desired pens in the world, the Visconti Homo Sapiens was my first great pen and continues to be one of… Read More »The Visconti Homo Sapiens
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